As more and more people prefer to eat in the comfort of their own homes, the online ordering industry has flourished. Nowadays, if a restaurant doesn’t offer delivery or take-out options for consumers, they’re setting themselves up for failure. In fact, it’s estimated that online delivery options for restaurants made up $4 billion of the total sales — $30 million — of the delivery market in 2015. Here’s how this transition to online ordering has helped your local Mediterranean take-out restaurants thrive.

Digital Marketing in the Restaurant Industry

Because people prefer to order from the comfort of their own homes, finding the best Mediterranean food Houston has to offer has become a breeze. This is, in part, thanks to digital marketing strategies utilized by businesses to reach a larger audience. It’s estimated that nearly 60% of new independent restaurants will fail because of low levels of foot traffic. For those who utilize online options, it’s become easier than ever to discover new Mediterranean food options that are available for takeout.

The Millennial Dilemma: Online Ordering’s Biggest Champions

Millennials are known for eating at home, so much so, that many people think this generation is killing the restaurant industry. However, this couldn’t be further from the truth. Millennials who prefer to eat in their homes don’t necessarily cook all that food. For the local introverts, entertainers, and homebodies in the Houston area, online ordering has boomed. It’s expected that online ordering will increase by 12% with each passing year. As people experiment with different food options, such as Mediterranean restaurants, online ordering has made trying new food easy and affordable.

Internal Operations Improve

Mediterranean take out isn’t just convenient for the customers: it can also help restaurants operate more efficiently. Because guests have the ability to order their food without filtering their desires through multiple parties, the chefs at your local restaurant can get your order more quickly and create your order with more accuracy. In fact, 75% of phone orders take more than a minute as you tell your waitstaff your order. Worse yet, 30% of these phone calls often take more than three minutes to finish. When you order from your local Mediterranean restaurant, get exactly what you want by ordering online. Are you looking for Mediterranean take out? Contact Aladdin’s today for the best Mediterranean food Houston has to offer.